If you are a solo netrepreneur:  Outsource website development as much as possible. Out source various functions. Your focus as an neothink marketer should be on product development and conversions, not on web site maintenance.  Outsource a 'techy' to do that for you.

I know Frank Kern recommends www.agentsofvalue.com, which looks awesome provided your confident and use it effectively.

It's a cut throat web 2.0 era out there, remember?

So you may want to consider other resources and their allocation as part of the 'Development' of your marketing project.

On this blog I will show you how to create a web site using the best available softwares, in the most efficient way possible, for the maximum benefit to you for the areas of your online marketing strategy.

(more coming soon)

Based on our Neothink Planning and Neothink Research we now move swiftly into phase three: Development. We can recoganize 5 broad areas of development.

• Products
• Site
• Outsourcing
• Database
• Monetization

We're turning our focus right now to 'product development'.

Your products can be in many forms.  Videos. pdf files. Printed books. DVDs. Audio CDs. Teleseminars. Software. Webinar Presentations. Etc.

(more coming soon)

With training from a British Direct Response copywriter, I tend to begin examining my prospect insight by taking what I've found out about the broad market, narrow niche and existing competitive products, and then writing about my prospect's beliefs, frustrations, and desires, (BFDs) in relation to my findings so far.

Beliefs - (coming soon)

Frustrations - (coming soon)

Desires - (coming soon)

Moving along here… next comes the product research…

…(coming soon)

OK, so once you know about your broad market, it's time to narrow in and select your target niche. Perhaps your marketing project is about 'how to achieve an efficient healthy balance between work, rest, and play - for more advanced personal development people who are fed up with ALL the redundant fluff that gets regurgitated throughout the mamby pamby self-help industry (and that never worked anyway)'.

Now that's what I call a specific target niche

And one that I am becoming quite familar with at the time of this writing as I have a marketing project of my own design in this niche market area.

So what can you find out about your target niche? 

Where do people in this niche tend to linger around? 

• forums,
• discussion groups, etc. 

How much money can you determine is spent in this niche annually?

(might wanna google it)

In terms of demographics, what are the major changes happening in this niche market at present?  What is on the horizon? 

In terms of psychographics, what are the biggest challenges that people in this niche face… both generally, and at the present time? 

What are the biggest news and information sources for this particular niche?

Believe me, you'll be suprised at the marketing power that results from taking the time to answer these important questions.

[SIDE NOTE: I used to think it was important to do keyword research at this point in the process, however, I now I believe the process of researching keywords & competitors is major part of a higher level marketing function, which we'll learn about over the course of the next few weeks; so make sure you don't miss that.]

 Next we'll move into Product Research.

In order for you to know exactly where, when, and what to 'hit' with your marketing campaigns, first ya gotta do market research, right?

So let's start with the big picture by identifying the common denominator that pulls your entire marketing project together. Should be fairly straight forward, providing you know the marketing project.

What is the real big broad picture of the marketplace in which you are marketing? What are the possible niche areas within the broad market.

E.g. If your project is the area of 'how to succeed', what broader marketplace does that fit into? Is it Personal Development or Career Development or is it simply 'Self-Help' or maybe 'Advanced Self-Help' is the more accurate market.

How big is that market? What demographics can you learn about it?

This is very vital stuff, so don't sell yourself short.

The better your research, the better your marketing - period.

I'm elaborating on the market research for one of my own marketing projects at docs.google.com/Doc?docid=dd3g93qn_226fs3pr99b&hl=en

Check it out if you feel the need.

In the web 2.0 era you're dealing with social human beings. And like all living things, by nature human beings need nurturing.

Which means before you make the actual sale you need to make a pre-sale. Build interest. Create bonding. Establish some credibilty. Get the target audience - the prospect - excited about your upcoming product.

This is when your existing assets seem to transform into niffty little bite size pieces that are easy to swallow. 

Let's call 'em… Pre-sell Pills

Before you hit them with the full scale sales promo, what enticing valuable information can you provide to lure people in to check out your offer?

Perhaps you have several articles about the marketing project topic that you can combine and edit into a special report or give away on a squeeze page.

Click here and scroll down to see some of the Pre-sell Pill ideas I have for the launch of one of my own marketing projects.

Clarifying your (or the product's) character and story line is a very MAJOR part of your marketing strategy preparation.

And while you're in the process, I highly recommend employing the following storylines from Mass Control and PLF2:

• reluctant hero
• home town boy makes good
• us vs them

Reluctant Hero is that you have this increcible solution, but never expected or wanted (or something similar) to bring it to the masses, but 'reluctantly' you are doing so (because of some cool reason).

Home Town Boy Makes Good means you were first a loser (or something like that) and then used/found this certain thing and now you have this ability or whatever.

Us vs Them is that there's the typical / mass stuff, which is ok, but makes mistakes, and you and your prospects are part of a certain group that is outside of that other group, and your group has a special circumstance that bonds with you and makes you want to use the same solutions/things.

[SIDE NOTE: you do NOT need to try and be 'the guru']

OK, so what's the story?

What is the background story to your marketing campaign? 

Hint: whatever the character and story behind you (or the product) is… it should definably reflect the beliefs and values of the target audience.

If you click here and scroll down you will notice I've taken a quick stab at the character and story line behind www.web3Efficiency.com - something I positively expect to evolve throughout the process of executing the management strategy for that marketing project.

Are there any possible Joint Venture Partners that you could leverage a deal with to help with your marketing project?

Such as…

• Industry contacts
• Affiliates
• Bloggers
• Subject matter experts

Who could you contact to become Partners for some aspect of your marketing project?

Also, you can click here to see what I've jotted down under the subheadline partners, as per the marketing management case study I'm silently putting together for one of my own websites